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Posted: Wednesday, February 7, 2018 8:34 AM

Job Description

Director of Marketing : consumer products
Overview
Reporting to the Vice President of Marketing the Director of Marketing will help architect the future vision of consumer products category and implement a cohesive and overarching marketing strategy for all products both domestically and internationally. This leader will work closely with the VP of Brand Marketing in building and creating a developmentally inspired products and brand. He/She will be a marketing strategist, brand steward and creative leader who will ensure direct communication with the consumer to protect and preserve the brand integrity via outstanding and differentiated product development, grass roots and customer adapted media and consistent creative merchandising.
Responsibilities
Key expectations include:
:Leadership of the annual Marketing Plan and process: Developing and leading the implementation of an integrated global marketing strategy and plan across product categories to drive business decisions grounded in consumer insights.
:Determine the strategic role of each marketing element and each product line
:Integrate the marketing plan with the sales plan to form one overarching plan.
:Create a shared accountability with the Vice President of Brand Marketing relative to company revenue and profit targets.
:Develop and drive Marketing execution strategies: Bringing a highly developed professional approach to the marketing function via use of consumer insights, developing research and segmenting the consumer and customer needs, further identifying the key elements for consumer/customer acquisition and the deepening of the experience across each product line.
:Building the brand (positioning, creative, communication, etc.)
:Generating consumer trial, repeat, and loyalty
:Creating web based consumer influence
:Strengthen product lines (strategic role, positioning, profitability, etc.)
:Drive product innovation and product system innovation by driving consumer insights as well as enabling and applying Consumer Relations expertise.

Additional Responsibilities:
:Injecting Consumer Insights, Marketing Plans, into the planning process used by other departments
:Sharing Consumer Insights, Marketing Plans with the Community
:Working closely with the Brand Manager of Peak Performance Packs, VPs of Sales, VP of International and Product Development on growth creation strategies
:Participation in key customer meetings and sales meetingsCompany Description
industrial manufacturing

Source: https://www.tiptopjob.com/jobs/78015814_job.asp?source=backpage


• Location: Logan, pocatello

• Post ID: 18538192 utah
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