search
Home > Utah jobs > Utah sales & marketing

Posted: Wednesday, February 7, 2018 6:23 PM

**About Us:**
GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer at e.com/sites/default/files/15-000845 EEO combined.pdf . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
**Role Summary:**
Global Product Marketing is responsible for making better bets by aligning market insights with technology trends to assist Product Management in product planning. Optimize commercial execution though development of marketing and launch plans to address life-cycle and growth.
**Essential Responsibilities:**
Performing clinical and industry trend analysis, market share and competitive analysis and win/loss tracking to identify product and commercial strategies for growth.
Quantifying and prioritizing market opportunity.
Collecting and prioritizing product introduction and improvement recommendations and analyzing competitive landscape.
Identifying budget requirements to ensure proper execution
Orchestrating research to assess market and customer environments and to discover unmet needs, buying cycles and personas. Identifying customers clinical and economic needs, values and desired benefits.
Building a global market requirements document that prioritizes customer segments and business opportunities.
Identifying and assess market and distribution risks, and developing a plan to mitigate those risks.
Working with Region Product Marketing, Product Management, Engineering and Global Design to provide input to the product development roadmap and to develop, test and prototype new product ideas.
Working with Region Product Marketing to perform installed base analysis in order to define programs needed to improve customer loyalty, share of wallet and retention. Collaborating with Product Management to include these programs on product roadmaps.
Developing a plan and budget for evidence generation to support selected NPI s/NSIs and installed base products.
Developing inputs to support business case for NPI/NSI (incl. target pricing) and product positioning
Defining brand (naming & trademarks), value proposition(s), and competitive positioning claims roadmap for new and existing products.
Interviewing professional societies and advocacy groups to identify and select KOL s for thought leadership and awareness building. Supports development of regional KOL s in collaboration with Regional Product Marketing.
Building and executing global product launch plan, including value proposition, segmentation / positioning, target pricing, awareness & advocacy strategies, channel strategy and sales enablement (in coordination with Regional Product Marketing).
Coordinating development of marketing assets and product training materials (in cooperation with Marketing Services).
Developing programs that improve the customer experience of the installed base in support of installed base retention.
Utilizing marketing practices and skills to develop a global marketing plan (portfolio management, marketing strategy, customer segmentation and targeting, positioning and value proposition development, message and market assets development) to grow global orders and share alternatively.
Ensures regional marketing plans are aligned with the global marketing plan and collaborates with regional marketing on selecting the appropriate marketing mix.
Collaborating with Advertising & Promotion and Communications to develop a communications plan in support of the marketing objective.
Developing and managing budget needed to execute marketing plan, and ensure timely implementation of programs in marketing plan.
Quality Specific Goals:
1. Aware of and comply with the GEHC Quality Manual, Quality Management System, Quality Management Policy, Quality Goals, and applicable laws and regulations as they apply to this job type/position
2. Complete all planned Quality & Compliance training within the defined deadlines
3. Identify and report any quality or compliance concerns and take immediate corrective action as required
4. Responsible for ensuring legal and regulatory approval of all marketing communications prior to external release
**Qualifications/Requirements:**
1. Bachelor s Degree in Marketing, Business Administration or related field.
2. 3+ years experience in marketing, product marketing or related field
3. Leadership skills to lead teams and shape/lead growth vision and marketing strategy
4. Team oriented ability to motivate and work well with diverse, cross-functional teams
5. Excellent oral and written communication skills
6. Strong analytical and process skills
**Desired Characteristics:**
1. MBA or Master s degree in Marketing, Business Administration or related field
2. 5+ years experience in marketing, product marketing or related field
3. Deep marketing expertise in market & customer insights, product commercialization and branding
4. Healthcare product/industry acumen
5. Experience in medical equipment
6. Experience managing a global brand
7. Innovation develop new ideas through collaboration and execute on creative ideas
8. Team orientation ability to motivate and work well with diverse, global and cross-functional teams
9. Strong influencing skills ability to motivate individuals and demonstrate organizational influence
**Locations:** United States; Utah; Salt Lake City
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer at eoc.gov/employers/upload/eeoc_self_print_poster.pdf . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditional upon the successful completion? of a background investigation and drug screen.

Source: http://www.jobs2careers.com/click.php?id=4858231183.96


• Location: Salt Lake City

• Post ID: 18528572 utah
utah.backpage.com is an interactive computer service that enables access by multiple users and should not be treated as the publisher or speaker of any information provided by another information content provider. © 2018 backpage.com