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Posted: Tuesday, February 6, 2018 4:26 PM

Job Description
Position: Brand Manager, Superchips
Position Type: Full Time
Reports To: VP, Marketing
Role Purpose: The Superchips Brand Manager is responsible for identifying, building, and executing marketing programs and activities for Superchips brand. Primary roles include developing marketing campaigns (web/online, social media, print), in addition to managing tradeshows, events, and sponsorships, within corresponding budgets. This individual is responsible for the products, and the consistent tone, placement, and positioning, required to drive measurable growth for the Superchips brand. While measuring existing products is essential, the Brand Manager must also work to identify additional opportunities for Superchips and collaborate with colleagues to evaluate, quantify, and deliver on meaningful prospects for Powerteq. One of the primary objectives for the Superchips Brand Manager is to make sure marketing campaigns support both new and core product lines. Superchips is the established leader in the Jeep market. The Brand manager should maintain sustainable growth and market share within the Jeep space, while continuing to focus on progression within the truck market.
Roles and Responsibilities:
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Management of Superchips P and L and advertising budget
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Market intelligence: Understand and communicate competitive landscape to generate SWOT analysis for particular brand
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Identify new product/market opportunities and develop business cases to drive through Powerteq NPD process
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Manage editorial opportunities and PR: Work with established partners and industry publications, blogs, and sites
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Online/Digital advertising: Execute campaigns for abandoned cart, PayPal/Affirm, new product launches, seasonal promos and holidays,
retargeting/acquisition, AdWords (search)
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Social Media: Develop campaigns to generate action (Buy Now/Learn More/Claim Offer). Hyper:targeted focus
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Database management: Accountable for all data driving Superchips web lookup tools, DCi, SEMA Data Co:op, ASAP Network
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Manage and update Powerteq price file for Superchips SKUs, UPCs, and all load info
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Email communication and automation: Responsible for all dealer/WD and consumer email releases and product announcements
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Marketing automation: The Brand Manager is also responsible for generating nurture and trigger campaigns designed to:
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Upsell: accessories and upgrades to existing customers (ex : Flashcal to Flashpaq)
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Solicit action post:purchase: consumer review, product registration

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Sponsorships and Events: Identify, plan, and attend appropriate events intended to drive consumer awareness and demand
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Product Training: Build and deliver product training materials to internal tech and sales teams, in addition to particular jobbers and dealers (travel where appropriate for on:site training with sales team)
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Manage and measure key web metrics to drive YOY sales: E:commerce rate, average order value, consumer review ratings, organic traffic growth
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SEO : Responsible for building landing page copy and content for web. Primary focus on search rank for brand and organic traffic lift. Build Superchips rank with non:branded search terms.
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Technical content, copywriting and video content generation (scripting and scheduling)
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Sales Materials : Develop copy and layout for new product release flyers (PDFs) and sales POPs in the field. Manage distribution of material
The position offers a challenging environment to coordinate multiple projects while ensuring both internal and external stakeholders are consistently provided with the information and collateral needed for strategic marketing initiatives. The Brand Manager will be the primary point of contact for website maintenance, e:databases, marketing automation platform (Sales Fusion), and will serve as a direct liaison between Superchips sponsors, dealers/wholesale distributors, and advertising partners for

Source: https://www.tiptopjob.com/jobs/78014645_job.asp?source=backpage


• Location: Ogden

• Post ID: 18526352 utah
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